Jasper Strik was in charge of production and interviews. We had 2,5 days of shooting, but I wanted a lot of visual diversity. That meant about 6 setups per day. A location scout was crucial.

I made a visual recipe: each scene would start with a moving wide shot of 'design', then 2 macroshots of 'production' and a wide shot of the prototype. Also, DEMO staff is framed left, and clients right.