Before and during the exhibition I produced two minidocs about the creators: Concrete and Megan Grehl. Partly shot in Amsterdam, partly in Milano, edited over night and implemented the next morning.
To film the exhibition properly, there is only one timeframe: Between midnight and 9 AM. I literally grabbed the last shot 1 minute before 9.
Moooi is a high-end design brand active globally. The highlight of their year is the exhibition in Milano, Salone del Mobile. They invited two separate artists to develop a concept and they needed a film to explain this to the visitors. I pitched this concept: 2 interviews with the designers would be projected over two entry-walls, left and right, complete opposites in color, composition and sound. To make it more cost efficient, I also produced the aftermovie in Milano, Italy.
ClientMoooiYear2018Linkwww.moooi.com